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BLENDED TRAVEL CAMPAIGN
Crowne Plaza–
Blended Travel
Crowne Plaza Hotels, a thought-leader in the hospitality industry, conducted a survey of travelers who combine leisure with business travel (blended travel.) The study yielded some interesting trends in post-pandemic travel.
A webpage was dedicated to the findings on the Crowne Plaza website, which linked to a downloadable white paper. The study was also promoted by the PR team, who procured publication through a number of travel news sites.
Client /
IHG
Role /
Creative Lead,
Art Director,
Creative Director
Elements /
Website
White Paper
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