IHG–Americas Investors & Leadership Conference

IHG hosts it's largest meeting and trade show for over 6,000 mainstream hotel owner's every two years in Las Vegas.

Recognizing that owners are the lifeblood of the company, it is important for IHG to convey a sense of leadership and trust in a post-pandemic world.  Overall theme, design and messaging are important to reinforce these concepts. This task was made more complicated by the introduction of a new master brand, along with a reimagined loyalty program.