Wits' End Productions needed a strategy to reach new clients. Research revealed that the target audience was men between the ages of 40 - 54.  Nostalgia was key to grabbing this audience's attention!

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The Sales campaign started with a mailed postcard and Email campaign that encouraged users to visit a customized website.

By simply agreeing to a meeting with the Director of Sales, the potential client would receive a custom pair of Converse Allstars.

The online form had 3 possible responses. Once submitted, the potential client would receive, one of two, automated email responses. The Director of Sales would immediately follow up to confirm the meeting and gather a few details to order the custom shoes.